Module 22: Science Communication and Public Engagement

🔊 Explaining Science Clearly

Break down technical concepts using analogies, plain language, and compelling visuals.

• Jargon-free writing and speaking
• Finding your core message
• Using storytelling to build interest

📺 Outreach Formats and Strategies

Choose the best format and channel to reach your audience effectively and ethically.

• School visits, science cafés, and social media
• Podcast and video content for broader reach
• Engaging with community organizations and advocacy

📍 Scientist as Citizen

Scientists have societal responsibilities. Explore ways to advocate for evidence and science-informed decision-making.

• Science in policy and education
• Equity in science communication
• Reflections on science and trust

🌟 COMPASS Integration

• Knowledge: Science literacy and outreach strategies
• Skills: Communication, simplification, storytelling
• Character: Civic responsibility, humility
• Meta-Learning: Learning through audience feedback

📚 References & Resources

• Baram-Tsabari & Osborne, 2015. Bridging Science Education and Science Communication
• Marsh, 2020. Science Storytelling for Public Engagement
• Colab: "Science for Everyone: Translating Your Research"

✅ Assessment

• Create a 3-minute explainer for a general audience
• Draft a press release or public summary of a research paper
• Design a social media science post (image + caption)